SAIC Merchandise
I was lucky enough to design SAIC’s first line of branded merchandise and help with the roll out of the SAIC Store. Since the school does not have official colors like most universities, I chose to use the unofficial color of art school—black—as the jumping-off point for creative direction.
After designing a new wordmark with chunky, all-caps type, I built out the designs and worked with a production designer to get the final products manufactured. Working with another designer, we were able to grow the online store, creating over 30 unique items.
Merchandise made in a Worldwide Responsible Accredited Production factory.
Photos © Grace Duval
My Role: Creative direction, design, illustration
Bonus Content: Jeff Koons modeling the mono black sweatshirt…
